Willow Tree® In-Store Display
Merchandising plays a key role in Willow Tree® sell-through. Help customers navigate your product display with useful tools designed to enhance your store display and attract your customer base.
Willow Tree® Key Occasions
Holiday Spirit
A favorite to give and receive at family gatherings, or to teachers and friends as acknowledgment of gratitude. Keep stock of appreciation pieces as well as family figurines to meet all your customers’ needs.
Explore Holiday Gifts
Supportive Friendships
October is Breast Cancer Awareness Month. A time to remember, support, encourage and thank our friends.
Order Friendship Key SKUs
Pets are Family
A gift for dog lovers, friends, veterinarians, petsitters... an expression of friendship, love and appreciation.
Explore Pet Figures
A gift of Willow Tree®
The holiday season brings a sense of joy and celebration. Gathering with family and celebrating together makes this time of year so special. Willow Tree figures and angels represent emotions of joy, gratitude, love and loss that are particularly strong during the holidays. They can be important touchstones between giver and receiver.
- Vigil: This Signature Collection figurine is a beautiful way to express hope and healing to those who have lost loved ones. The tall figure protecting the flame of a candle is an iconic holiday spirit of protection and love.
- Nativity: the tradition of setting up and displaying the Christmas Story is a family tradition and one that can be added on to each year. See four Willow Tree options for Nativity Sets.
- Starlight Tree Topper: Holding a sparkly pierced metal star encrusted with glitter, this piece is a gracious and welcoming figure atop the Christmas tree.
Angel Figurines
Willow Tree angel figurines can be a protective presence that represents inspiration, faith, love, healing and friendship.
- Angel of Healing: providing comfort and love to one who is experiencing loss or going through a personal healing process.
- Angel of Friendship: Iconic angel carries a small dog in her arms, as a reminder of the love we have for our pets… those who bring us joy every day, or those who have crossed the rainbow bridge.
- Guardian Angel: A lovely baptism or new baby gift to represent thoughtfulness, caring and love; a comforting figure of a new baby in the arms of an angel. This piece can also be a healing gift for one who has lost a child.
New Willow Tree Figures
Artist Susan Lordi continues to evolve her artistic style of sculpting and carving of figures as well as new formats such as Keepsake Boxes, Framed Plaques and Ornaments. See her new work introduced in summer 2021.
- The Dancer Keepsake Box: a figurative sculpture of a young dancer atop a functional keepsake box in which jewelry, hair accessories or other small objects can be kept. Very sweet for a young girl, or anyone who loves the art of ballet and dance.
- Our healing touch: a piece to celebrate being comfortable in the presence of those we are closest to… sisters, best friends, cousins, or even mother with two older daughters.
- Little Things: A gift of thanks and appreciation, this figurine offers a milkweed plant, which is the host plant for monarch butterflies. Healing nature is a good way to heal ourselves as well. This piece speaks to the idea that a small thing can make a big difference.
